Lanex Yachting USA is the exclusive US distributor of Lanex premium sailing ropes. When the current owners acquired the business in 2019, they had an elementary Shopify site developed with a free theme that neglected some conversion rate optimization practices. We set out to build a more robust and interactive place for visitors to explore easily, compare, and purchase products and services. In addition to the site development, they had run an AdWords campaign for close to three years with minimal results. Since taking it over, we have seen an average of 140% ROI, 3.58% CTR, 2% conversion rate, and a significant increase in overall site traffic. LPN Ventures works closely with this business today to help automate, improve, and scale its processes and revenue.