Instagram Marketing

Best Instagram Marketing Tips (That Actually Work)

Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview on Instagram as it will help you.

Since it’s creation, it has grown into the ultimate platform for sharing photos.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.

There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

But it can be hard to know which kinds of posts work best for growing your audience. So I am going to teach you how to become an expert Instagram marketer.

1) Use Free Instagram Marketing Tools

Business profiles on Instagram aren’t all that different from Facebook business profiles.

Through Insights, you can view statistics like impressions, engagement data, and more.

You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.

Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.

2) Create Sponsored Ads

Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.

You can showcase just one sponsored ad or multiple ads with the carousel feature.

This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.

Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.

3) Use Instagram Stories

If you want to generate leads, Instagram Stories are here to help.

Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.

They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.

This feature is very similar to Snapchat Stories (and is even a direct competitor).

Rather than appearing in the news feed, Instagram Stories appear in a small area above it.

4) Partner With Influencers For a Wider Reach

If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.

More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.

If you partner with the right industry influencer, you can get your brand out in front of those users.

The first step is to try and identify a few influencers that have an audience that is relevant to your product or service.

Instagram Marketing Tips FAQ

How do I improve my Instagram marketing?

Make sure you use a business account, get to know your audience, make sure to completely fill out your profile, and try features like Instagram Stories that help increase reach.

How do I market my small business on Instagram?

Start by setting up a business profile and filling out your bio. Then set goals — do you want to sell products, increase brand awareness, or something else? Use your goals to guide your Instagram marketing strategy.

How do I grow my Instagram followers?

Aim for quality over quantity. Run contests, use relevant hashtags, create a regular posting schedule, and sharing your Instagram handle on other platforms, like email, can also help grow your followers.

How effective is Instagram marketing?

With more than a billion monthly active users, Instagram is the ideal platform to reach your audience and grow your business.

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