Custom Web Design

Why Is Web Design Important?

As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important.

1. It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

2. It aids your search engine optimization (SEO) strategy

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.

3. It sets the impression for customer service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds trust with your audience

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.

Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

5. Your competitors are doing it

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.


It is fairly simple to tell a custom website from a template one if you know what you are looking for. When looking to spot a custom website, it should meet the following criteria:

  • The design has been drawn from scratch
  • No templates or previous versions were used in the design creation
  • Site is incomparable to any other

Now this is not to say that there is no variability in the definition of what constitutes a custom website. However, the above-mentioned qualities will typically make up the foundation of what the web design world commonly considers a custom design scheme. If you find yourself doubting a site’s custom-ness, it’s best you have it analyzed by a team of professionals before spending any money.


There are plenty of large template companies out there today willing to pay countless bloggers to expound on the topic of the antiquity of custom design in order to promote their own agenda and line their pockets. Their goal is to convince you that the cheap prices they offer do not come with any strings attached. We in the web development world know, however, this is not true. It is interesting to read these articles and see how they describe the exact opposite of what a custom web design project can offer. They describe custom website design as an expensive waste of time and money that offers nothing unique or advantageous to the people and businesses who purchase them. This is an obviously biased take on the subject.

Template solutions like WIX or WordPress are suitable only for a limited number of clients, and usually serve only as a stepping stone to better things. While the pricing may be more affordable, they won’t take you to the top and they come with several serious issues. If you want to take full advantage of what the internet has to offer, a custom website is what you need. The truth is, custom design is not dead nor will it ever be. The reason harkens back to human nature: we notice what stands out. Unless capitalism is supplanted by communism, businesses are going to constantly find ways to differentiate themselves from their competition to appeal to their target audiences. Sure, templates may become more abundant, but that only works to the advantage of those with custom websites.The more everyone stays the same, the more you stand out.

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